Thanks to high school biology class, when many of us read “niche,” our first thought is of ecology.

But this term isn’t exclusive to scientific study. In everyday life, a “niche” is a position where one can function comfortably, especially under specific conditions. If you offer a particular set of skills that others don’t, you’ve likely already found your niche.

Maybe you’re thinking of taking your niche and turning it into a profit. A business niche, or niche market, focuses on a tiny area in a large market with unique requirements and identities. 

Filling a business niche is easier said than done, though, and if you don’t know where you excel or what sets you apart, it’s time to find out. Here we will give you 4 tips finding your niche.

4 Tips to finding your niche

1. Identify your interests

Knowing your interests is a crucial step. What do you do in your free time? What do you like learning about? If you’re working in a field you find boring, maybe you’re due for a switch. Growing and maintaining a new role is challenging, but the more you enjoy your work, the easier it’ll be to stay motivated.

2. Identify problems you can solve

The main goal of any business or service is to solve a customer base’s problem. Take the time to brainstorm and do market research. Google Trends is a free tool you can use to develop some potential ideas. Find what you’re interested in, and then seek out market gaps.

3. Focus on individuals

Not everyone will buy what you’re selling and that’s okay. What matters is finding the right customers instead of trying to reach everyone. You want to attract people who share your values; you’re more likely to build brand loyalty and a profitable business this way.

4. Look at competitors

Take notes on what else is out there to help with your strategies or branding and content but make sure your work is original.